From Brokers to Agencies: It was always the scroll.
By the early 21st century, the term Integrated Communication Lab had transcended its buzzword status to become a structural and epistemological shift. No longer a descriptor for departments or service portfolios, it now signifies a dynamic ecosystem, where strategy, creativity, data, and storytelling converge in real time. To grasp this transformation, we must trace its […]
Signal Without Story: Can Technology Alone Communicate?
In the age of algorithmic media, neural interfaces, and AI-generated content, we possess unprecedented signal—yet no guarantee of story. The question of whether technology alone can communicate is no longer a philosophical curiosity. It has become a strategic, cultural, and ethical concern. From advertising firms and media labs to multinational platforms and decentralized creative networks, […]